ARTICLES
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Read more: Beyond the Buzzwords: The Truth About Clean Beauty
Beyond the Buzzwords: The Truth About Clean Beauty
by Trey Augliano
"Clean beauty" is everywhere. It’s on product labels, trending hashtags, and store displays—but what does it actually mean? The truth is, there's n...Read more -
Read more: What “Clinically Tested” Really Means (And Why It’s Only Part of the Story)
What “Clinically Tested” Really Means (And Why It’s Only Part of the Story)
by Trey Augliano
The term “clinically tested” is everywhere in beauty marketing, but it can mean many different things. This article breaks down what the term actually involves, from small consumer tests to full clinical trials, and encourages shoppers to look for context, transparency, and real data behind the claims.
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Read more: How to Actually Read a Beauty Label (Without Getting Overwhelmed)
How to Actually Read a Beauty Label (Without Getting Overwhelmed)
by Trey Augliano
Ingredient labels can be intimidating, but learning how to read them puts the power back in your hands. This guide explains INCI names, ingredient order, common red flags, and how to spot when a product’s formula doesn’t match the marketing. Transparency is key—and we’re here to help you decode it.
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Read more: What Counts as Innovation in Beauty (Hint: It’s Not Just Pretty Packaging)
What Counts as Innovation in Beauty (Hint: It’s Not Just Pretty Packaging)
by Trey Augliano
Not all “innovative” products are created equal. This article dives into what real innovation looks like—think smart delivery systems, sustainable swaps, and ingredients with purpose—not just trendy branding. We celebrate brands that push boundaries and solve real problems in thoughtful, effective ways.
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