ARTICLES
-
Read more: Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)
Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)
by Trey Augliano
Five stories shaping the beauty industry this week — Beiersdorf's €100M innovation fund, Forta Cosmetics, record K-beauty exports, BASF's ingredient price hikes, and Stride's investment in Peachy.
Read more -
Read more: 5 Companies Own Your Entire Shelf — and That Number Is Shrinking
5 Companies Own Your Entire Shelf — and That Number Is Shrinking
by Trey Augliano
L’Oréal just closed a €4 billion deal. Estée Lauder is merging with Puig for $40 billion. Here’s who owns what you buy, and what consolidation means for the products on your shelf.
Read more -
Read more: Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)
Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)
by Trey Augliano
Five stories shaping the beauty industry this week — L'Oréal's record €4B Kering Beauté deal, Italy's investigation into Sephora and Benefit, Estée Lauder's restructure, Alix Earle's $5M launch day, and a PE bet on Dossier
Read more -
Read more: Why Every Conglomerate on Earth Is Chasing Your Skin
Why Every Conglomerate on Earth Is Chasing Your Skin
by Trey Augliano
Three of the world’s largest companies restructured around the same category this week, and it had nothing to do with selling you a better moisturizer.
Read more -
Read more: Industry Autopsy #001: The Beauty Industry Is Eating Itself
Industry Autopsy #001: The Beauty Industry Is Eating Itself
by Trey Augliano
We analyzed thousands of data points spanning four years of beauty industry finance — bankruptcies, acquisitions, investment rounds, closures, and ...Read more -
Read more: THE UTOPIA HOLIDAY GIFT GUIDE 2025
THE UTOPIA HOLIDAY GIFT GUIDE 2025
by Trey Augliano
Science-Backed Gifts They'll Actually Use (Not Skincare That Lives Under the Sink) Stop. Before You Buy Anything. Here's what's about to happen: ...Read more
