HOW WE CHOOSE WHAT TO CARRY
SCIENTIFIC BACKING
Every product is clinically backed - guaranteed. We only accept products that have real clinical evidence behind them - whether through direct product studies or clinically-proven ingredients at effective concentrations.
WHAT YOU GET
- Products proven to work in clinical settings, not just theoretical benefits or marketing promises.
WHAT WE REJECT
- Products with no scientific support
- Claims based only on surveys or testimonials
- Ingredients at concentrations too low to be effective
INNOVATIVE FORMULAS
Cutting-edge technology that advances skincare. We prioritize products that represent real breakthroughs - patented actives, advanced delivery systems, trademarked ingredient complexes, or innovative solutions to skincare challenges.
WHAT YOU GET
- Access to the latest advances in skincare science.
WHAT WE REJECT
- Generic formulations
- Innovation claims based only on packaging or marketing
TRANSPARENCY
Complete honesty about what you're putting on your skin. Every brand commits to full transparency - complete ingredient disclosure, honest education, and evidence-based claims without manipulative marketing tactics.
WHAT YOU GET
- Informed decisions based on real science, not fear-mongering or meaningless buzzwords.
WHAT WE REJECT
- Fear-based marketing calling safe ingredients "toxic" or "poison"
- Claims based only on terms like "clean" or "pure," without context
- Anti-science messaging or spreading skincare misinformation