Retail Enterprise

ARTICLES

  1. Read more: We Built a Fake Skincare Brand. Here Is What It Exposed.
    We Built a Fake Skincare Brand. Here Is What It Exposed.

    We Built a Fake Skincare Brand. Here Is What It Exposed.

    by Trey Augliano

    Last week we launched a skincare brand called Probably Works. It has a hero product, a clinical study, a proprietary-sounding complex, an award bad...
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  2. Read more: Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)
    Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)

    Protocol Weekly: Last Week in Beauty (March 30 – April 6, 2026)

    by Trey Augliano

    Five stories shaping the beauty industry this week — L'Oréal's record €4B Kering Beauté deal, Italy's investigation into Sephora and Benefit, Estée Lauder's restructure, Alix Earle's $5M launch day, and a PE bet on Dossier

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